Head of Marketing for a Top Medical Spa in Oregon:

As the Head of Marketing for EsthetixMD, the top-performing medical spa in Oregon, I lead the creation and execution of comprehensive marketing strategies that strengthen brand presence, drive customer engagement, and ensure consistent growth. My role spans content creation, digital marketing, event management, and strategic oversight, all tailored to maintain EsthetixMD’s leadership in the aesthetics industry.

Key Responsibilities:

• Marketing Strategy & Execution:

  • Develop and implement strategic marketing plans to align with company goals and market trends.

  • Oversee all campaigns, ensuring cohesive branding and impactful messaging across platforms.

• Content Creation & Digital Platforms:

  • Produce engaging content for social media, newsletters, and digital campaigns, leveraging analytics to optimize performance.

  • Maintain consistent brand messaging and a strong online presence to drive audience growth and engagement.

• Email Marketing & Newsletters:

  • Manage monthly email campaigns, including newsletters, promotional updates, and exclusive offers.

  • Design and execute email strategies to inform, engage, and convert customers, achieving high open and click-through rates.

• Agency Collaboration:

  • Partner with external agencies to execute SEO/SEM strategies, digital advertising, and creative campaigns.

  • Ensure deliverables meet performance goals and align with EsthetixMD’s branding and messaging standards.

• Event Management:

  • Plan and manage exclusive events, from product launches to appreciation events.

  • Spearhead the largest beauty event in Central Oregon—a hybrid annual event hosted via an app and e-commerce platform. This event generates $1.2 million in revenue through gamification, exclusive deals, and virtual and in-person experiences.

• E-Commerce & App Integration:

  • Oversee the app and e-commerce platform, optimizing customer experience and driving online sales.

  • Implement seamless integration of promotions, gamified features, and purchasing processes to boost engagement and revenue.

• Brand Leadership & Growth:

  • Position EsthetixMD as an industry leader by showcasing innovative treatments and exceptional customer results.

  • Monitor trends and customer insights to adapt strategies and foster brand loyalty.

Notable Achievements:

• Directed marketing efforts that solidified EsthetixMD as a leader in the medical aesthetics industry.

• Led the annual hybrid beauty event, generating $1.2 million in revenue and earning recognition as the biggest beauty event in Central Oregon.

• Increased customer retention and engagement through effective email marketing campaigns and monthly newsletters.

• Enhanced social media performance, achieving significant follower growth and improved engagement.

By combining strategic vision with hands-on execution, I ensure EsthetixMD continues to set benchmarks for innovation, growth, and excellence in the medical spa industry.